Mistake #1 — Launching New Offerings Without a Distribution Strategy

I have witnessed numerous coaches and entrepreneurs pouring endless hours and funds into developing digital products, branding, and even establishing physical locations. However, they frequently overlook a critical aspect: identifying their target audience and strategizing on how to reach them.

As a result, these business owners often face significant financial losses and wasted efforts, ultimately leading to frustration.

The solution?

Before investing substantial time and money, ensure your idea is validated. Focus on building your audience prior to creating your offerings. More insights on this will be shared in future communications.

Take, for instance, Dr. Liz, the founder of Aluminate Life, who launched her candle-making venture from her kitchen during the pandemic. With no initial customers but a supportive network, she reached out to numerous wholesale agents until she secured a partnership. Without prior knowledge of branding or coaching, she understood the importance of validating her idea. Today, her products are featured in many prestigious hotels across the USA, and her retail presence continues to expand.

The first video, "The 5 Biggest Marketing Mistakes Small Business Owners Make And How To Fix Them," offers valuable insights to help you avoid common pitfalls in your marketing strategy.

Mistake #2 — Expecting Immediate Results

In today's world of instant gratification, many entrepreneurs find themselves impatient for results.

I recall coaching a client who wished to digitize her business to better align with her lifestyle. After six months of hard work, she became disheartened and reverted to her previous methods, despite the potential of her new business model.

This scenario is not isolated; I've heard many small business owners express frustration over unsuccessful online marketing campaigns, abandoning their efforts after minimal returns.

When we conduct paid campaigns for our clients, I emphasize that the initial three months will focus on brand-building rather than immediate sales. Only after this foundational work can we pivot towards generating revenue.

The remedy?

Cultivate patience and maintain persistence. Success takes time, so allow it the space to grow.

Consider Sydney Cummings, a fitness trainer who started her YouTube channel in 2017 with few followers. She committed to delivering daily workout sessions without any ads or sales pitches. Today, she boasts 1.25 million subscribers, and her coaching program sells itself.

The second video, "The 7 Marketing Mistakes that Keep Your Business Small in 2024," provides essential lessons on overcoming hurdles that restrict business growth.

Mistake #3 — Failing to Prepare for Success

Success is reserved for those who anticipate and prepare for it. In my experience, creating effective websites involves extensive preparatory work—21 specific steps to ensure the site is not only appealing but also functional and goal-oriented.

Success should be viewed as a journey where each achievement sets the stage for the next.

The answer?

Outline the necessary steps to achieve your desired results. Consider what resources you'll need to maintain your success and streamline processes. Preparation is key.

Recently, I experienced the most profitable month in three years, yet it left me feeling overwhelmed and contemplating a retreat. The reason? I hadn't adequately prepared for the surge in success my team and I attained. Consequently, we decided to scale back and invest time in aligning our resources before expanding again.

If you're interested in discovering how to harmonize your energy with your business and marketing efforts, click here to receive regular emails on marketing strategies, mindset, and energy management.