Boosting Visibility for Your Accounting or Bookkeeping Firm
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Chapter 1: The Power of Online Advertising
In the week starting January 23, 2022, the Accounting Apps newsletter revealed the five articles that garnered the most clicks from its subscribers.
When you conduct a search on Google—whether for a local plumber, stylish brown leather boots, or an accountant—you'll often notice the initial results are marked as ads. These Google Search Ads, formerly known as Google AdWords, are paid placements by business owners. While they are a financial investment, they can be a highly effective method for driving traffic. Google prioritizes relevance, ensuring that paid ads only display for terms that align with what users are searching for.
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Section 1.1: Selecting the Right Accounting App
For anyone launching a new venture or managing an established business, accounting is critical to daily operations. After all, the primary goal of any business is to generate income. However, many entrepreneurs find accounting to be overwhelming due to the extensive paperwork involved. From generating thousands of invoices or receipts annually to managing payroll and various overhead costs, the complexities can be significant—especially when tax season arrives.
Subsection 1.1.1: Identifying GST and ABN Issues Quickly
Almost 60% of accounting files contain GST or ABN mistakes. How much time do you invest in rectifying these errors? AI Audit can assist accountants and bookkeeping teams in reducing hours spent on clean-up and rework, while also minimizing compliance risks. In a recent audit of 2,242 Xero accounting files by XBert's AI, a staggering 59.9% contained errors related to ABN or GST. Whether you're preparing Business Activity Statement submissions for clients who manage their own bookkeeping or need a safety net for your team, an AI audit can help ensure clean records in less time and with fewer mistakes.
Section 1.2: Enhancements in 4-Way Forecasting
The 4-Way Forecast feature is a robust tool that allows you to develop a cohesive forecast that encompasses profit and loss statements, balance sheets, cash flow statements, and key performance indicators (KPIs). This functionality ensures that all your financial documents are interconnected, allowing for the inclusion of non-financial factors as well.
Chapter 2: Expanding Your Service Offerings
Bookkeepers and accounting firms that provide bookkeeping services are ideally suited to incorporate credit control into their offerings. Unfortunately, many are hesitant to take this step, often viewing it as too challenging or time-consuming. Others simply overlook the potential benefits. Since bookkeepers already assist clients with various financial and administrative tasks, introducing credit control is a logical progression. This addition can not only enhance existing client relationships but also attract new clients and provide an additional revenue stream.
Which of these articles resonated with you the most this week?
Description: In this video, we explore the differences between Google Ads and Facebook Ads for attracting bookkeeping clients, emphasizing effective marketing strategies tailored for accountants.
Description: This tutorial outlines seven essential SEO steps for accounting firms to rank on Google in 2022, focusing on practical tips to improve online visibility.