Chapter 1: The Harsh Law of Online Writing

Understanding the dynamics of online writing can be quite challenging. This particular law that governs content creation took me a significant amount of time to grasp. Initially, it left me feeling demotivated. The essence of this law is straightforward: only a tiny portion of your content will truly resonate with your audience.

Some suggest that this distribution follows Pareto's principle (80/20), but my observations reveal an even more daunting reality. It often resembles a 90/10 distribution—out of 100 pieces of content, only about 10 will stand out.

There are exceptions to this rule. For instance, if you have full control over how your content is distributed—like via an email list—you might see a more linear readership trend, punctuated by some standout pieces. Additionally, once you achieve a substantial readership, your content may gain traction through increased interaction, prompting algorithmic promotion.

However, if you're just beginning your journey, you may find yourself outside these exceptions. Without an established email list or a robust reader base, each publication feels like a shot into the void. When you lack control over distribution, the results can be unpredictable, with only a fraction of your work receiving the attention it deserves.

While there are strategies to influence content distribution—such as crafting engaging headlines, identifying trending topics, and networking—no approach can guarantee success. These actions merely enhance your likelihood of being noticed.

The only surefire way to ensure your content reaches its audience is through controlled distribution. When you know your work will be seen, you can tailor it to meet your audience's expectations. They chose to follow you for a reason, and you understand their preferences. Your focus should then shift to producing high-quality content.

In contrast, if you're uncertain about how your work will be shared, you must study the platform you're using. Analyze what types of content thrive there and which headlines attract attention. Surprisingly, your best work may not align with the platform's trends.

In the first scenario, you write for your audience; in the second, you're crafting content for the platform's audience. These are two fundamentally different approaches to creation.

You may not like the game, but the rules remain unchanged. When you put your heart into something and it fails to shine, don't let it overshadow your day. This is simply part of the process, and it will happen repeatedly.

The journey of a content creator mirrors that of an artist. Many artists produce countless works throughout their lives, yet only a handful are remembered. Sometimes, the pieces they valued most are overlooked.

To navigate this reality, acceptance is key. Embrace your identity as a writer. Regardless of the outcome, continue to write because that is who you are.

Adapt to the platform on which you publish. Learn the existing rules and leverage them to your benefit. If you approach your craft with diligence and volume, success is bound to come your way eventually.

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In this video, explore the chaotic landscape of content distribution and the challenges of rebranding, as discussed in "Legal Chaos + The Tale of the Infamous Rebranding."

Chapter 2: The Importance of Adaptability

In this segment, Jordan Peterson shares his insights on resilience in the face of challenges, emphasizing the motivation to persevere despite obstacles.